The average small business checking account contributes almost four times as much to your bank’s bottom line than a consumer checking account. But, they are much harder to acquire. You need to have the right products, right procedures, and right marketing in place to dramatically improve your performance.

Comprehensive Strategy
To improve your small business acquisition efforts, we offer a clear, all-inclusive plan that focuses on more than just marketing. Our High Performance Business Checking strategy includes:

• Product Consulting – develop simple, effective business products that are easy to sell at the frontline.
Process and Procedure Consulting – maintain customer and employee-friendly procedures.
• Training – all employees will participate in a training overview of your strategy so they understand your new products and procedures.
• Mystery Shopping and Retraining – we measure the results and effectiveness of training through ongoing mystery shopping and training reinforcement.
• Direct Marketing – identify top business prospects in your branch trade areas and communicate with them effectively.
• Benchmarking – we provide benchmarks to help you identify further growth opportunities.

Results
Our small business acquisition clients see an average improvement of 101% – doubling their previous account openings. With an average net present value of $2,708 – not including any cross-sell – these accounts are extremely valuable to our clients.