Our Data group has two main objectives:

• Getting your marketing pieces to the most responsive prospects
• Tracking your results

Getting the message to the most responsive prospects
Convenience is still the number one factor in how consumers select a bank, but that doesn’t mean drawing circles around your branches and mailing to those areas. Our analysis model determines where your new households are generated – including factors like proximity, account openings, and market share – and identifies the markets where you will generate the greatest return on your marketing dollars. Analysis of data is not the only way to target prospects, which is why we also provide our clients with maps of their target markets and adjust our recommendations based on local market knowledge.

Tracking your results
What gets measured gets done! No account acquisition strategy can provide long-term success without accurately measuring and reporting results. Our management reports will give you quarterly information and benchmarks for:

• Account Openings
• Marketing Performance
• Fee Revenue Statistics
• Deposit Balances