Haberfeld People

Our company has a proud tradition of partnering with banks to deliver outstanding results that are unmatched by those of our competitors. Driving our history of success are the dedicated men and women of Haberfeld.

Management Team
Our President/CEO and Executive Vice Presidents work hard to anticipate industry developments so we can continue to offer superior results in the future. With more than 75 years of combined experience in banking, sales, financial services, and accounting, they have the vision and experience to understand the unique challenges of your market.

Account Management Team
Let our knowledgeable Account Executives assist you in setting expectations and providing regular direct mail and profitability evaluations throughout the year. Their extensive knowledge of our product recommendations, data process, creative work flow, and benchmarking will be combined with your input to help you achieve the results outlined in your proforma.

Business Intelligence Team
One of the many ways we surpass the competition is in our ability to provide clients with key benchmarks. The Business Intelligence Team allows our clients to know where they rank in comparison with each other, peer institutions, and the rest of the industry. Armed with this information, our clients can spot trends earlier and make forward-thinking decisions to stay ahead of the competition.

Consulting/Mystery Shopping Team
Our skilled Consultants know the true value of enthusiastic employees – these employees are more receptive to training and better communicators, making them great salespeople! Haberfeld generates enormous employee excitement and a highly productive sales culture by building real pride in your products and services. This, in conjunction with our comprehensive mystery shops, results in the flawless execution of our HPC strategy.

Creative Team
After training has begun, you’ll work with our creative department to market your new product menu. Our talented team of Graphic Designers, Writers, and Editors will create the best direct mail marketing piece for your bank, market, and brand. We send a targeted message to individuals who live within a predefined branch market area and deliver accounts at an average acquisition cost of only $50 – $75, depending on the market.

Data Team
The new account activity data you provide is interpreted by our experienced team of Data Analysts to determine market penetration and create your prospect mailing recommendations. It’s the simple quantification of the old adage, “Shoot where the ducks are flying.” We adjust our recommendations throughout the year based on new data while providing updated account opening numbers to track improvement.