Haberfeld Associates has a proud tradition of partnering with banks to deliver outstanding results unmatched by their competitors. Behind Haberfeld’s success is a dedicated, professional team.

Management Team
Our President/CEO and Executives Vice Presidents are experienced and able to anticipate industry developments. With these abilities, we offer superior results now and in the future. Our Management team has more than 80 year combined experience in customer acquisition, banking, sales, financial services, and accounting. This lends them unique vision and experience to understand your market’s challenges.

Account Management Team
Our knowledgeable Account Executives assist you in setting expectations and providing regular direct mail and profitability evaluations throughout the year. Their extensive knowledge of our products, data process, creative work flow, and benchmarking will enhance your input to achieve the goals from your proforma.

Business Intelligence Team
Haberfeld surpasses competitors through our ability to provide key benchmarks for our clients. The Business Intelligence Team helps clients understand where they rank in comparison to peer institutions and the rest of the industry. With this information, our clients see trends earlier and make decisions that keep them ahead of the competition.

Consulting/Mystery Shopping Team
Our skilled Consultants know the true value of enthusiastic employees: they are good communicators who welcome training. In short, they are naturally gifted salespeople! Haberfeld helps employees get excited, turning your branch into a sales culture by building genuine pride in products and services. Coupled with our comprehensive mystery shops, we are able to flawlessly execute customer acquisition strategies.

Creative Team
After your team has started training, our Creative Team will help you develop and market your new product menu. Our talented team of graphic designers, writers, and editors will create the best direct-mail marketing pieces for your bank, market, and brand. We target messages to individuals within a predefined branch market area and deliver accounts at an average acquisition cost of just $50 to $75, depending on market.

Data Team
New account activity data is interpreted by our experienced team of Data Analysts to determine market penetration and create your prospect mail recommendations. It’s simple quantification of the old adage: “Shoot where the ducks are flying.” We adjust our recommendations throughout the year based on new data while providing updated account opening numbers to track improvement.